What happens when you wake up one morning and discover the internet has cloned you? In this episode of Life With Machines, Baratunde sits down with legendary podcaster Rich Roll, who shares the wild and unsettling experience of being deepfaked—not once, but twice. From shady skincare ads to billionaires calling for the end of intellectual property, Baratunde and Rich unpack how AI tools are distorting reality, the terrifying speed at which this tech is advancing, and what we can do to protect ourselves. Plus, BLAIR, the show’s sharp-witted AI co-producer, goes full savage on Silicon Valley’s brazen assault on intellectual property. Watch now for a personal, gripping, and provocative look at the new front lines of digital identity, ownership, and truth.

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Created and Executive Produced by: Elizabeth Stewart and Baratunde Thurston

Executive Producer and Showrunner: Alie Kilts

Senior Producer and Writer: Alex Stone

Associate Producer: Layne Deyling Cherland

Video Editor: Junior Real

Videographer and Audio Engineer: Erik Shute

Theme Music: Andy Clausen

Special Envoy to the Machines: Peter Loforte

Life with Machines is a Multiverses Media production

Sponsored by Lenovo

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