We Finally Bring An Expert On Company Culture / Aaron Schmookler Life On Mars

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We finally bring an expert on company culture / Aaron Schmookler

20h ago 57:27

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What really makes company culture crack as you scale from 10 to 30+ people? In this candid conversation, Aaron Schmookler (co-founder of The Yes Works) sits down with Àlex Rodríguez Bacardit (CEO, MarsBased) to unpack the patterns they have seen across startups and mid-size teams, remote and on-site.
We dive into: preventing culture erosion during hypergrowth, why manager span of control matters, how to sell services without hard selling, practical leadership habits (Be Obvious), and the realities of building trust in distributed teams. Real stories touch on TextExpander, Medtronic, and SOG Knives, with step-by-step ideas you can apply tomorrow.
If you lead a team, sell B2B services, or you are scaling a product org, this episode gives you actionable frameworks for structure, communication, and conflict, without the fluff.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Chapters

1. Setting The Unscripted Stage (00:00:00)

2. Why Mid‑Size Stories Teach More (00:02:40)

3. Selling By Serving, Not Chasing (00:05:20)

4. Culture As Contagious Behavior (00:09:05)

5. Growth Pains At Thirty People (00:12:45)

6. Overhiring, VC Pace, And Tenure (00:16:20)

7. Diagnosing Without Distorting Behavior (00:19:40)

8. Remote Culture, Post‑COVID Realities (00:22:05)

9. The Playbook: Soil, Seeds, Water (00:26:10)

10. Systems, Feedback, And Tactics (00:30:15)

11. Engagement Models And Measurement (00:33:10)

12. Founder Involvement And Scale (00:36:10)

13. Biggest Mistake: Believing Words Over Patterns (00:40:00)

14. Mission: Better Work As Common Ground (00:43:30)

15. Reflections And Closing Gratitude (00:46:00)

102 episodes

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