The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Content provided by MarsBased. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarsBased or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Beyond the AI demo: Turning prototypes into real businesses
Manage episode 482549454 series 2709471
Content provided by MarsBased. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarsBased or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Turn your AI demo into a real business.
In this episode of Life on Mars, real founders share their experiences, strategies, lessons, and mistakes behind building scalable AI startups and growing products beyond the demo phase.
Join Àlex Rodríguez Bacardit (CEO of MarsBased) as he sits down with Ricardo Ghekiere (Founder of BetterPic) and Tanya Van Gastel (from Multiverse AI) to discuss the hard truths about scaling AI products, how to build a sustainable business, and what it takes to move from prototype to profit.
🧠 What you'll learn:
- How to turn a prototype into a profitable AI business.
- Marketing tactics that still work for AI companies (SEO, affiliates, etc.).
- The difference between side projects and scalable startups.
- Why one-time payments are a funding trap for AI companies.
- Subscription models, team culture, transparency, and avoiding common startup mistakes.
💥 Whether you're launching your own AI product or seeking to avoid common traps, this episode is packed with real-world advice that will help you build something that lasts.
🔔 Subscribe for more episodes on AI startups, SaaS growth, tech entrepreneurship, and product development.
📺 Watch more episodes here:
[Link a la playlist de YouTube]
Episode Highlights:
- 00:00 – Intro: Why most AI tools don’t scale.
- 01:42 – Meet the guests: Ricardo Ghekiere & Tanya Van Gastel.
- 03:10 – The AI demo trap: Why cool tools often die early.
- 06:45 – Going from product to company: The real transition.
- 09:30 – Challenges scaling a one-time payment product.
- 12:00 – Subscription vs. one-off pricing in AI startups.
- 14:35 – The importance of marketing early (SEO, affiliates, and more).
- 18:20 – How BetterPic grew without paid ads.
- 21:50 – Why many AI founders avoid the hard stuff (distribution, customer support...).
- 25:10 – Culture and transparency in remote teams.
- 28:05 – Fundraising as a solo founder: Lessons from Ricardo.
- 32:40 – Turning an AI project into a real business: Final thoughts.
- 35:00 – Outro and where to find the guests.
👥 Guests:
👉 Ricardo Ghekiere – Founder of BetterPic
👉 Tanya Van Gastel – From AI Sheets, Multiverse AI
🧑🚀 Hosted by: Àlex Rodríguez Bacardit – CEO of MarsBased
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
Chapters
1. Episode Introduction (00:00:00)
2. Cultural Differences in Business (00:06:07)
3. BetterPic's Success Story (00:13:42)
4. Marketing Agency to Product Company (00:24:31)
5. Personal Branding and Growth Strategies (00:35:05)
6. One-Time Purchase vs Subscription Models (00:48:09)
7. Remote Work and Investment Challenges (00:56:25)
8. Biggest Business Failures and Lessons (00:59:42)
96 episodes
Share
Manage episode 482549454 series 2709471
Content provided by MarsBased. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarsBased or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Turn your AI demo into a real business.
In this episode of Life on Mars, real founders share their experiences, strategies, lessons, and mistakes behind building scalable AI startups and growing products beyond the demo phase.
Join Àlex Rodríguez Bacardit (CEO of MarsBased) as he sits down with Ricardo Ghekiere (Founder of BetterPic) and Tanya Van Gastel (from Multiverse AI) to discuss the hard truths about scaling AI products, how to build a sustainable business, and what it takes to move from prototype to profit.
🧠 What you'll learn:
- How to turn a prototype into a profitable AI business.
- Marketing tactics that still work for AI companies (SEO, affiliates, etc.).
- The difference between side projects and scalable startups.
- Why one-time payments are a funding trap for AI companies.
- Subscription models, team culture, transparency, and avoiding common startup mistakes.
💥 Whether you're launching your own AI product or seeking to avoid common traps, this episode is packed with real-world advice that will help you build something that lasts.
🔔 Subscribe for more episodes on AI startups, SaaS growth, tech entrepreneurship, and product development.
📺 Watch more episodes here:
[Link a la playlist de YouTube]
Episode Highlights:
- 00:00 – Intro: Why most AI tools don’t scale.
- 01:42 – Meet the guests: Ricardo Ghekiere & Tanya Van Gastel.
- 03:10 – The AI demo trap: Why cool tools often die early.
- 06:45 – Going from product to company: The real transition.
- 09:30 – Challenges scaling a one-time payment product.
- 12:00 – Subscription vs. one-off pricing in AI startups.
- 14:35 – The importance of marketing early (SEO, affiliates, and more).
- 18:20 – How BetterPic grew without paid ads.
- 21:50 – Why many AI founders avoid the hard stuff (distribution, customer support...).
- 25:10 – Culture and transparency in remote teams.
- 28:05 – Fundraising as a solo founder: Lessons from Ricardo.
- 32:40 – Turning an AI project into a real business: Final thoughts.
- 35:00 – Outro and where to find the guests.
👥 Guests:
👉 Ricardo Ghekiere – Founder of BetterPic
👉 Tanya Van Gastel – From AI Sheets, Multiverse AI
🧑🚀 Hosted by: Àlex Rodríguez Bacardit – CEO of MarsBased
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
Chapters
1. Episode Introduction (00:00:00)
2. Cultural Differences in Business (00:06:07)
3. BetterPic's Success Story (00:13:42)
4. Marketing Agency to Product Company (00:24:31)
5. Personal Branding and Growth Strategies (00:35:05)
6. One-Time Purchase vs Subscription Models (00:48:09)
7. Remote Work and Investment Challenges (00:56:25)
8. Biggest Business Failures and Lessons (00:59:42)
96 episodes
All episodes
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Similar to Life on Mars - A podcast from MarsBased
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
A podcast about web design and development.
…
continue reading
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
On The Bike Shed, hosts Joël Quenneville and Stephanie Minn discuss development experiences and challenges at thoughtbot with Ruby, Rails, JavaScript, and whatever else is drawing their attention, admiration, or ire this week.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Exploring React Native Together
…
continue reading
Catalyst, a Launch by NTT DATA podcast, puts humans at the front and center of digital transformation. Each week, we feature thought leaders who share their insights on reinventing digital experiences, enhancing customer journeys, and driving innovation in the enterprise. From platform transformation to the latest advancements in AI, our guests delve into the challenges and triumphs of digital transformation, emphasizing the critical role of human ingenuity and leadership. Learn more about L ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
For more than a dozen years, the Stack Overflow Podcast has been exploring what it means to be a software developer and how the art and practice of programming is changing our world. From Rails to React, from Java to Node.js, join the Stack home team for conversations with fascinating guests to help you understand how technology is made and where it’s headed.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
