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What happens when a price tag is tailored just for you?

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Manage episode 515803855 series 5385
Content provided by Australian Broadcasting Corporation and ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Australian Broadcasting Corporation and ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’re used to prices changing based on demand, from rideshare surges on a Friday night to airline bookings during peak holiday periods.

But now there’s a new type of pricing that’s much more targeted – personalised pricing.

It’s a price set just for you, based on how much a company thinks you’re willing to pay for something because of your own distinct internet trail.

So how do you know if this is happening to you? And is there anything you can do about it?

  continue reading

2682 episodes

Artwork
iconShare
 
Manage episode 515803855 series 5385
Content provided by Australian Broadcasting Corporation and ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Australian Broadcasting Corporation and ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’re used to prices changing based on demand, from rideshare surges on a Friday night to airline bookings during peak holiday periods.

But now there’s a new type of pricing that’s much more targeted – personalised pricing.

It’s a price set just for you, based on how much a company thinks you’re willing to pay for something because of your own distinct internet trail.

So how do you know if this is happening to you? And is there anything you can do about it?

  continue reading

2682 episodes

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