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Stop Being Polite… and Get Rude In Your Branding | Lee Rudin
Manage episode 508024602 series 3407721
Forget boring branding and forget trying to please everyone, this episode is about standing out, building trust, and boldly owning your space.
This week, Brian sits down with Lee Rudin, founder of RUDIN LAW and the brain behind the unforgettable “Get Rude” brand. If you’ve ever wondered how to create a law firm identity that clients actually remember and wear on a t-shirt, this is your playbook.
Lee shares:
- Why polite branding gets you forgotten (and what to do instead)
- How niche swag and grassroots engagement built his client base
- The psychology behind bold legal advertising
- What most firms get wrong about digital marketing
- How he's managing cash flow and growth while scaling fast
- And why your brand should repel as much as it attracts
He’s not selling gimmicks — he’s building real relationships and a brand that hits hard.
If you're tired of safe, bland, forgettable law firm marketing... it's time to Get Rude!
🎤 Connect with Lee Rudin:
- Instagram / TikTok / YouTube: @GetRudeLaw
- Facebook: RUDIN LAW
- LinkedIn: Lee Rudin
- Website: www.getrude.com
- He's speaking at PIMCON in Scottsdale, October 2025. Don’t miss it!
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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
Want to connect with Brian?
Follow Brian on Instagram: @thebrianglass
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Chapters
1. The Philosophy Behind "Get Rude" (00:00:00)
2. Building a Bold Legal Brand (00:01:27)
3. Wrestling-Inspired Merch Strategy (00:06:30)
4. Managing Cash Flow in a New Firm (00:14:25)
5. Client Acquisition and Insurance Limits (00:22:55)
6. Making Law Firm Swag People Actually Wear (00:27:20)
7. Hurricane Claims and Fee Negotiation (00:30:35)
243 episodes
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