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375: De-Positioning with Todd Irwin

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Manage episode 509238861 series 1538757
Content provided by Audioboom and LID Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom and LID Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode of LID Radio Podcast, we're joined by Todd Irwin, author of De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage.
About Todd Irwin

Todd Irwin is the Founder and Chief Strategy Officer of Fazer, a global brand strategy firm known for helping companies thrive in brutally competitive markets. After decades watching traditional positioning fail in the real world, he built a new model: De-Positioning. This methodology has helped Fortune 500 companies and disruptive startups turn customer pain into competitive advantage and leave their rivals behind.
About De-Positioning

In the book De-Positioning, Todd reveals the six principles of this strategy and shares real-world examples of why it works.
  continue reading

380 episodes

Artwork
iconShare
 
Manage episode 509238861 series 1538757
Content provided by Audioboom and LID Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom and LID Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode of LID Radio Podcast, we're joined by Todd Irwin, author of De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage.
About Todd Irwin

Todd Irwin is the Founder and Chief Strategy Officer of Fazer, a global brand strategy firm known for helping companies thrive in brutally competitive markets. After decades watching traditional positioning fail in the real world, he built a new model: De-Positioning. This methodology has helped Fortune 500 companies and disruptive startups turn customer pain into competitive advantage and leave their rivals behind.
About De-Positioning

In the book De-Positioning, Todd reveals the six principles of this strategy and shares real-world examples of why it works.
  continue reading

380 episodes

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