Choosing a niche can set your agency apart, but how do you pick the right one? In this episode, Amanda and Kelsey unpack how to identify profitable, sustainable niche markets based on your interests, carrier appetite, geography, and competition. From leveraging past experience to using passion projects as growth engines, they share real-life examples and actionable tips to help you build credibility, generate referrals, and become a true expert in your space. Plus, learn how to test your niche strategy through marketing, landing pages, and content that converts.