The official podcast of GamersWithJobs.com, the GWJCC is our way of providing a podcast that feels like you are hanging out with friends after a long day in the office. We strive for smart, in-depth discussions about the latest games and gaming-related news, as well as light, playful tangents. We're always thrilled to talk about the new hotness, explore fun and strange indie gems, and revisit games old and new.
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ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization
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Manage episode 452409584 series 2039495
Content provided by Unity and Unity / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unity and Unity / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua
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126 episodes
MP3•Episode home
Manage episode 452409584 series 2039495
Content provided by Unity and Unity / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unity and Unity / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua
…
continue reading
126 episodes
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