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Snapchat Ads Complete Beginner’s Guide

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Manage episode 507867951 series 1520619
Content provided by Eric Siu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’re not running Snapchat Ads right now, you’re leaving money on the table.

In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits so you can test risk-free.

Whether you’re new to paid ads or looking to diversify beyond Meta and TikTok, this is your step-by-step guide to running profitable Snapchat Ads.

Timecodes ⏰
(00:00) Why Snapchat Ads Still Work in 2025
(01:30) Setting Up Your First Campaign
(02:55) Installing Snap Pixel & Tracking Events
(04:40) Building and Launching Campaigns with Ad Credit
(06:45) Creating High-Impact Ad Creatives
(08:15) Testing, Optimization & Scaling for ROI
(11:00) Final Thoughts and Next Steps

How to Connect:
IG: /ericosiu
X: /ericosiu

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain – Ad Agency focused on innovation: https://www.singlegrain.com

  continue reading

1142 episodes

Artwork
iconShare
 
Manage episode 507867951 series 1520619
Content provided by Eric Siu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’re not running Snapchat Ads right now, you’re leaving money on the table.

In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits so you can test risk-free.

Whether you’re new to paid ads or looking to diversify beyond Meta and TikTok, this is your step-by-step guide to running profitable Snapchat Ads.

Timecodes ⏰
(00:00) Why Snapchat Ads Still Work in 2025
(01:30) Setting Up Your First Campaign
(02:55) Installing Snap Pixel & Tracking Events
(04:40) Building and Launching Campaigns with Ad Credit
(06:45) Creating High-Impact Ad Creatives
(08:15) Testing, Optimization & Scaling for ROI
(11:00) Final Thoughts and Next Steps

How to Connect:
IG: /ericosiu
X: /ericosiu

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain – Ad Agency focused on innovation: https://www.singlegrain.com

  continue reading

1142 episodes

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