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You Will Lose Money If You Don’t Use AI This Way

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Manage episode 501394847 series 1277552
Content provided by Eric Siu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI isn't magic—most CMOs are still getting it wrong. I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If you're not managing drift or thinking long-term, you're just playing catch-up. TIMESTAMPS (00:00) Introduction to AI in Marketing (00:57) Avoiding Vanity AI Projects (03:05) Content Creation and AI Missteps (05:50) Establishing AI Governance (08:12) Managing Model Drift and Data Hygiene How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

  continue reading

1115 episodes

Artwork
iconShare
 
Manage episode 501394847 series 1277552
Content provided by Eric Siu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI isn't magic—most CMOs are still getting it wrong. I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If you're not managing drift or thinking long-term, you're just playing catch-up. TIMESTAMPS (00:00) Introduction to AI in Marketing (00:57) Avoiding Vanity AI Projects (03:05) Content Creation and AI Missteps (05:50) Establishing AI Governance (08:12) Managing Model Drift and Data Hygiene How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

  continue reading

1115 episodes

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