Franchise success starts with clarity, not emotion. Nick Lopez sits down with Mark Schnurman, founder of The Perfect Franchise, to explore why the smartest franchise decisions come from self-awareness, not hype. They break down how a structured process helps candidates overcome fear, avoid common pitfalls, and find real alignment between their goals and the right business. This conversation is a must-listen for anyone considering franchising as a serious path to freedom, fulfillment, and long-term success.