Ep. 14: What Is a Fractional COO — and Why You Probably Need One Sooner Than You Think
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You’ve crossed seven figures.
You’ve built the team.
You’ve refined the offer.
And yet—everything still runs on you.
If you're the glue holding your business together, you're not scaling. You're stalling.
In this episode, I pull back the curtain on one of the most transformative (and misunderstood) roles in a scaling business: the Fractional COO. We’ll explore what a Fractional COO actually does, what they don’t do, how to know if you’re ready—and why most CEOs wait far too long to bring in this level of operational leadership.
If your backend is heavier than your front end, if decision fatigue is high, and if your role keeps expanding instead of narrowing—it’s time for a smarter kind of support.
In this episode, you’ll learn:
What a Fractional COO really is (and how they’re different from an OBM, VA, or PM)
The behind-the-scenes transformation that happens when this level of leadership is in place
The biggest red flags that tell you it’s time to bring one in
Why operational maturity—not more hustle—is your next growth catalyst
How to finally get out of the weeds and into your true role as CEO
This is not about hiring more. It’s about building differently. And it starts with strategic operational leadership.
💼 Ready to install the infrastructure that makes scale feel elegant—not exhausting?
Explore Scale with Purpose: Fractional COO Services:
👉 https://kellirowan.com/scale
You’ll find all the details about how I work with high-growth CEOs to design sustainable, scalable back-end operations—without the overhead of a full-time hire.
🔗 Other Offers You May Love:
🧰 Scalable CEO Toolkit – Your plug-and-play operational foundation
→ https://kellirowan.com/toolkit
🚀 Million Dollar Ops Sprint – Fast-track your backend optimization
→ https://kellirowan.com/sprint
✨ If this episode resonated with you...
Please take a moment to rate, follow, and share Level Eight with Kelli. This show is built for CEOs like you—who refuse to settle for burnout disguised as success.
Thank you for tuning in to Level Eight with Kelli — where operational precision meets strategic scale.
Lead elegantly. Optimize relentlessly. Scale intentionally.
18 episodes