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Becoming an Agent of Change in the Age of AI

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Manage episode 505528060 series 1375263
Content provided by The Professional Pricing Society. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Professional Pricing Society or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing.

Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.

🎤 Key topics include:

  • Why Dr. Wu calls this moment a true (R)Evolution in pricing

  • How to prepare for the limitations of Generative AI

  • The future of human + machine collaboration in pricing

  • The mindset shift needed to move from dashboards to predictive and generative insights

👉 Don’t miss your chance to learn directly from Dr. Wu this fall! He’ll be live at PPS profitABLE in Las Vegas, October 21–24, 2025, leading a hands-on workshop on AI-powered pricing strategy (worth 1 CPP credit) and delivering a keynote on the rise of intelligent agents.

Reserve your spot at PricingSociety.com/ppslv25

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 505528060 series 1375263
Content provided by The Professional Pricing Society. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Professional Pricing Society or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing.

Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.

🎤 Key topics include:

  • Why Dr. Wu calls this moment a true (R)Evolution in pricing

  • How to prepare for the limitations of Generative AI

  • The future of human + machine collaboration in pricing

  • The mindset shift needed to move from dashboards to predictive and generative insights

👉 Don’t miss your chance to learn directly from Dr. Wu this fall! He’ll be live at PPS profitABLE in Las Vegas, October 21–24, 2025, leading a hands-on workshop on AI-powered pricing strategy (worth 1 CPP credit) and delivering a keynote on the rise of intelligent agents.

Reserve your spot at PricingSociety.com/ppslv25

  continue reading

85 episodes

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