My guest today is George Soule, NDP strategist and Principal at OnStep Strategies. George joins me to unpack what the polls are really telling us, why the Liberal Party’s shift to the centre-right matters, and why working-class voters may be drifting toward the Conservatives. And of course, we dive into where the NDP fits in, from big policy wins like dental care to the recent dip in their polling numbers.

In this episode, we break down what’s behind the NDP’s drop in the polls, and why their message may not be resonating with voters. We explore the growing conversation around strategic voting, vote-splitting, and how Canada’s multi-party system is being challenged by a creeping two-party dynamic. With voter turnout continuing to decline, we ask what it will take to re-engage the electorate and what campaigns can do to earn attention and trust.

We dig into the media’s role in shaping public perception, including how party leaders are engaging with both traditional and social media platforms. We also hone in on the Conservative Party of Canada and Pierre Poilievre and his combative approach with reporters and traditional media. We also discuss why his campaign may have been slow to pivot from their “Canada is broken” message to addressing the real need for a clear tariff action plan for Canadians.

Plus, we look at why national polling numbers can be misleading in a riding-by-riding reality, and what the recent narrowing of the Conservative lead means for all parties heading into the election. It’s a fast-changing political landscape—and we’re here to help you make sense of it.

Quick heads-up: this episode was recorded on April 15, 2025 so while the news may have changed since this conversation was recorded, the thoughts and ideas still remain relevant. So Let’s Talk Politics with George Soule.