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Monetizando tu programa de lealtad: Retail Media (#664)

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Manage episode 479660899 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.

¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización?

En este episodio de Let's Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo, líder de la estrategia de Retail Media para OXXO.

Con una trayectoria que incluye roles clave en Google y Falabella, Juan nos desvela la estrecha y poderosa relación entre el Retail Media y los programas de lealtad.

Descubre cómo la data de lealtad impulsa campañas efectivas, las claves para monetizar tu programa y las últimas tendencias que están transformando el panorama. ¡No te pierdas esta conversación llena de insights estratégicos!

Hosted by Alex Saul

Show Notes

1) Juan Restrepo

2) OXXO

3) Died with Zero - Bill Perkins

  continue reading

664 episodes

Artwork
iconShare
 
Manage episode 479660899 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.

¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización?

En este episodio de Let's Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo, líder de la estrategia de Retail Media para OXXO.

Con una trayectoria que incluye roles clave en Google y Falabella, Juan nos desvela la estrecha y poderosa relación entre el Retail Media y los programas de lealtad.

Descubre cómo la data de lealtad impulsa campañas efectivas, las claves para monetizar tu programa y las últimas tendencias que están transformando el panorama. ¡No te pierdas esta conversación llena de insights estratégicos!

Hosted by Alex Saul

Show Notes

1) Juan Restrepo

2) OXXO

3) Died with Zero - Bill Perkins

  continue reading

664 episodes

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