With over 30 years of experience in the industry, Alexander Oswald, President of the Austrian Marketing Association, shares his view on how the role of marketing has shifted in today's fast-paced world.

Host Berthold Baurek-Karlic and Alexander discuss his time at Nokia, a brand that once held a dominant 70% market share in Austria in the phone business, and the reasons that ultimately led to its decline. What lessons can we learn from Nokia's rise and fall, and how does this connect to Europe's ongoing innovation challenges?

Guest Speaker: Alexander Oswald ➡️ / https://www.linkedin.com/in/alexanderoswald/

Moderator: Berthold Baurek-Karlic ➡️ / https://www.linkedin.com/in/berthold-baurek-karlic-30228045/

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