In this episode , we sit down with Jimi Hunt, our Creative Director at Smokeylemon, to uncover what truly drives a successful rebrand.

From strategic timing (yes, even in winter!) to real-world examples like Cruise Te Anau and Coastal Medical, Jimi walks us through the key signals a brand needs a refresh, the creative journey behind the scenes, and how to ensure a new identity resonates with both current and future audiences.

Whether you're a small business owner wondering if it's time for a brand upgrade, or a marketer intrigued by rebranding strategy, this episode is packed with expert advice, inspiration, and plenty of practical takeaways.

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