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Why Did Your Referral Sources Dry Up?
Manage episode 494367463 series 3468348
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Why Did Your Referral Sources Dry Up?
Referrals are the lifeblood of many law practices, but what happens when this vital stream of business mysteriously dries up? The answer might be more systematic than you think.
Most attorneys operate under a dangerous misconception: that referral relationships are built on loyalty. The harsh reality? Referrals come from relevance, not loyalty.
The solution requires a mindset shift: stop treating referrals as random favors and start managing them as a strategic marketing channel.
Resources:
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Chapters
1. Why Have Referrals Disappeared? (00:00:00)
2. Busting The Loyalty Myth (00:01:35)
3. When You're the Problem (00:03:30)
4. The Changing Market Reality (00:07:37)
5. Building a Referral Nurturing System (00:11:07)
6. Systematizing Your Referral Network (00:14:15)
7. Call to Action and Closing (00:18:30)
114 episodes
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