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Why Are So Many Lawyers Still Running Ads with No Retargeting?
Manage episode 497093266 series 3468348
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Ever wonder why those potential clients who visit your website seem to vanish into thin air? The answer lies in a critical marketing strategy that most law firms are completely overlooking.
Retargeting (or remarketing) isn't just another marketing buzzword—it's the difference between wasting your ad spend and maximizing your return on investment.
What's truly shocking is how many law firms continue running expensive Google and Facebook ads without implementing this fundamental follow-up strategy. The reasons vary from technological intimidation to agency complacency, but the result is the same: missed opportunities and wasted marketing dollars.
Resources:
Cut PPC Costs Instantly (Free E-Book)
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Chapters
1. The Retargeting Problem in Legal (00:00:00)
2. Why Firms Avoid Retargeting (00:01:46)
3. How Retargeting Actually Works (00:03:17)
4. Effective Retargeting Strategies (00:06:08)
5. Simple Steps to Get Started Today (00:11:40)
6. Episode Wrap-Up and Announcements (00:14:22)
114 episodes
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