In this episode of Legacy Unscripted, host Russ Katzman sits down with Amy Brown, founder & CEO of InstaPhysique and creator of the groundbreaking wellness brand Rollgevity. Together, they dive deep into what it really takes to grow a business in the fitness industry, lead a high-performing team, and transition from a service-based model to a scalable product development venture.
Amy shares how nearly a decade in fitness shaped her entrepreneurial mindset—and why the lack of awareness around the lymphatic system and fascia inspired her latest innovation. From fundraising challenges to learning to delegate, from boosting employee engagement to elevating customer satisfaction, this conversation is packed with actionable insights for entrepreneurs, leaders, and anyone building a wellness-focused business.
If you're navigating business growth, team building, or the shift from idea to execution, this episode delivers the inspiration and strategy you need.
🌟 What You’ll Learn
Why Rollgevity is filling a major gap in the wellness + fitness space
How trusting your intuition can shape your success
The biggest lessons Amy learned while scaling InstaPhysique
Why delegation is essential for sustainable business growth
How team culture drives customer loyalty and profitability
What makes funding a hardware/software startup uniquely challenging
How to keep passion alive as a founder
Amy’s best advice to young entrepreneurs
🔥 Standout Quotes
“You can feel the benefits right away.”
“You need to keep things fresh for people.”
“You can design the chapters of your life.”
⏱️ Chapter Breakdown
00:00 – Introduction to Amy Brown and InstaPhysique
01:55 – The Birth of Rollgevity: Addressing a Need
05:23 – Lessons from the First Venture: Scaling and Delegation
10:07 – Transitioning to a New Business Model: Hardware and Software
12:26 – Funding Challenges: Bootstrapping vs. Raising Capital
15:28 – Building a Strong Team: Hiring for Personality and Purpose
20:47 – Evolving Leadership: Balancing Two Ventures
25:35 – Challenges for InstaPhysique: Keeping the Passion Alive
28:08 – Prioritizing Engagement: Employees, Customers, and Profit
33:13 – Advice to Young Entrepreneurs: Embrace the Journey
🔎 Keywords (SEO Optimized)
entrepreneurship, fitness industry, wellness, leadership, team building, business growth, product development, funding, customer satisfaction, employee engagement, lymphatic system, fascia care, Rollgevity, InstaPhysique, startup leadership, wellness innovation, entrepreneur advice

I hope you enjoy this episode!
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– Russ and the Legacy, Unscripted! podcast team

Connect with Russ on LinkedIn:https://www.linkedin.com/in/business-coach-florida/
Visit the Progenyc website here: http://www.progenycc.com/
Get in touch with Russ: [email protected]

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Apple Podcasts: https://podcasts.apple.com/us/podcast/legacy-unscripted/id1793597573
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Legacy, Unscripted! hosted by Russ is a no-filter conversation about the legacies we’re building every day - whether we realize it or not. This podcast dives into how entrepreneurs, leaders, and everyday difference-makers live intentionally, overcome obstacles, and shape their impact on others. With raw stories, honest reflections, and practical insights, Legacy, Unscripted! invites you to reflect on your values, your purpose, and the mark you’re leaving on the world.