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From Miss Piggy to Spinal Tap, and Will Starbucks Discover Customer Value?

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Manage episode 508541238 series 2980680
Content provided by Mark Graban & Jamie Flinchbaugh, Mark Graban, and Jamie Flinchbaugh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Graban & Jamie Flinchbaugh, Mark Graban, and Jamie Flinchbaugh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Season 2, Episode 5, Mark Graban and Jamie Flinchbaugh are going back in time (apologies to Huey Lewis and the News) to the 1990s and examining companies that were iconic then and trying to find new ground today. But we start with coffee mugs - our most vintage mugs. A coffee mug can make coffee better, or ruin it, or bring back memories. The vessel may not be more important than what’s in it, but it’s up there. And this is our first, but perhaps not our last, Miss Piggy reference.

Episode page with video and more

Before we delve into AOL finally ending its dial-up service, we take a deep dive into Starbucks’ new CEO and his efforts to revive the brand. Both the substance and the approach to decision-making matter here. On the approach, making too many decisions at the top can undermine those you’re asking to make their decisions, but the right decisions in the right way can break things loose or shift your culture.

However, this also raises the question of what Starbucks customers value and how to consistently deliver that value. There are many systematic barriers put in the way of baristas trying to deliver value. Will Starbucks and its CEO remove those barriers and find value? We will see (or at least their customers will).

We wrap up sharing our experiences with jazz flutist Frank Wess and the new movie "Spinal Tap II."

Links From the Show:

Please review us and follow or subscribe on your favorite podcast platform!

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 508541238 series 2980680
Content provided by Mark Graban & Jamie Flinchbaugh, Mark Graban, and Jamie Flinchbaugh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Graban & Jamie Flinchbaugh, Mark Graban, and Jamie Flinchbaugh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Season 2, Episode 5, Mark Graban and Jamie Flinchbaugh are going back in time (apologies to Huey Lewis and the News) to the 1990s and examining companies that were iconic then and trying to find new ground today. But we start with coffee mugs - our most vintage mugs. A coffee mug can make coffee better, or ruin it, or bring back memories. The vessel may not be more important than what’s in it, but it’s up there. And this is our first, but perhaps not our last, Miss Piggy reference.

Episode page with video and more

Before we delve into AOL finally ending its dial-up service, we take a deep dive into Starbucks’ new CEO and his efforts to revive the brand. Both the substance and the approach to decision-making matter here. On the approach, making too many decisions at the top can undermine those you’re asking to make their decisions, but the right decisions in the right way can break things loose or shift your culture.

However, this also raises the question of what Starbucks customers value and how to consistently deliver that value. There are many systematic barriers put in the way of baristas trying to deliver value. Will Starbucks and its CEO remove those barriers and find value? We will see (or at least their customers will).

We wrap up sharing our experiences with jazz flutist Frank Wess and the new movie "Spinal Tap II."

Links From the Show:

Please review us and follow or subscribe on your favorite podcast platform!

  continue reading

55 episodes

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