Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by TRG Arts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TRG Arts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Why 75% of First-Time Attendees Never Return (And What to Do About It)

45:52
 
Share
 

Manage episode 493332015 series 3522829
Content provided by TRG Arts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TRG Arts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Three out of four first-time attendees never return. Not because the art isn’t strong, but because the follow-up isn’t built for loyalty. Most arts & cultural organizations are investing in acquisition, but losing the retention game where it matters most: right after the first visit.

In this episode, we explore why timing trumps intention, where most post-show strategies fall short, and how small shifts in behavior can drive long-term impact. If you're ready to increase the number of your first-time attendees that come back, this is the conversation to start with.

Key takeaways you can act on:

  • Why the “second date” is the most important moment in retention strategy
  • How recency shapes return behavior
  • Common mistakes organizations make in post-show follow-up
  • The difference between audience experience vs. organizational workflow
  • Simple, actionable tactics to turn first-time visitors into repeat attendees

For more insights, past episodes, and to sign up for our newsletter, visit trgarts.com/leadingtheway

Contact Info:

Email [email protected]

  continue reading

12 episodes

Artwork
iconShare
 
Manage episode 493332015 series 3522829
Content provided by TRG Arts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TRG Arts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Three out of four first-time attendees never return. Not because the art isn’t strong, but because the follow-up isn’t built for loyalty. Most arts & cultural organizations are investing in acquisition, but losing the retention game where it matters most: right after the first visit.

In this episode, we explore why timing trumps intention, where most post-show strategies fall short, and how small shifts in behavior can drive long-term impact. If you're ready to increase the number of your first-time attendees that come back, this is the conversation to start with.

Key takeaways you can act on:

  • Why the “second date” is the most important moment in retention strategy
  • How recency shapes return behavior
  • Common mistakes organizations make in post-show follow-up
  • The difference between audience experience vs. organizational workflow
  • Simple, actionable tactics to turn first-time visitors into repeat attendees

For more insights, past episodes, and to sign up for our newsletter, visit trgarts.com/leadingtheway

Contact Info:

Email [email protected]

  continue reading

12 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play