If you’ve ever tried to “manage” a maverick, you’ll know it’s a losing game. Judith Germain – leadership strategist, author of The Maverick Paradox, and founder of the Maverick Paradox consultancy – joins me to unpack what it really takes to lead willfully independent, pathologically curious people. The kind of people who can transform a sales culture… or wreck it.

We dig into why most sales teams aren’t actually teams at all, the dangers of rigid systems, and why curiosity only works when it leads to execution. Judith shares her DRIVEN framework for decisive leadership, the difference between execution and mere implementation, and how to give high-performers the autonomy they crave without losing sight of the target. If you want to stop fighting Mavericks and start leading them, this one’s for you.

• Replace rigid rules with guideline-based structures that fit the purpose.

• Be someone worth following – respect, trust, and genuine care matter.

• Discover each person’s compelling reason and align your leadership to it.

• Focus on execution (achieving the outcome) over implementation (ticking the boxes).

• Use the DRIVEN framework: Determination, Reputation, Influence, Versatility, Execution, Narration.

[02:12] – What a Maverick really is (and why the cattle story matters)
[04:30] – How pathological curiosity changes the sales game
[07:12] – The difference between curiosity and rabbit-hole procrastination
[10:21] – Jazz, adaptability, and leading in context
[13:48] – Why you can’t “manage” a Maverick – and what to do instead
[14:09] – Judith’s DRIVEN framework for decisive leadership
[17:33] – Execution vs implementation: why ticking boxes isn’t enough
[20:15] – How to create autonomy without losing accountability
[23:01] – The four elements of influence and why they matter in sales
[25:04] – How amplifying your influence helps you sell more

• Judith Germain’s website: https://maverickparadox.co.uk

• Influence Scorecard: https://amplifyyourinfluence.scoreapp.com

• The Maverick Paradox by Judith Germain – https://www.amazon.co.uk/gp/product/B0727WP2SC/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=B0727WP2SC&linkCode=as2&tag=maverickparad-21&linkId=cfd757574de06f194bafdb253e33e052

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