In this candid and thought-provoking conversation, Shezik Dahl sits down with Demi Abiola, Business Investment Director at T&P Group, to talk about leadership, representation, and the real economics of diversity in the media industry.

Demi shares his journey from early days at ITV and KPMG to becoming a senior leader in media, and opens up about the challenges and opportunities for people of colour in advertising. From the post-George Floyd surge in DEI initiatives to the current risk of “box-ticking” allyship, Demi unpacks why lasting change requires intentionality — and why the business case for diversity is as powerful as the moral one.

We also explore the importance of mentorship, sponsorship over allyship, and the role of visibility in inspiring the next generation. This is an honest, insightful look at what it takes to turn performative gestures into tangible progress.

If you care about leadership, equity, and the future of the media industry, this is an episode you won’t want to miss.

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