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REVEALED! Mark Goldbridge’s blueprint for fan-driven football content

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Manage episode 494730429 series 2489409
Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mark Goldbridge, owner and frontman of The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football content brands on YouTube, and the truth behind the viral clips they spawn.

Manchester United-focused The United Stand (19 million views in June) and That's Football (9.85 million views) were the top two YouTube football channels globally for long-form views in June.

In conversation with Leaders’ Content Director David Cushnan, Goldbridge discusses how he turned a hobby into a business; his thoughts on mainstream football coverage and how it needs to change; the business model and how The United Stand and That’s Football are increasingly working with brand partners; and, naturally, his thoughts on the soap opera that is Manchester United, Sir Jim Ratcliffe, the Glazers and what he’d do first if he was club CEO Omar Berrada.

  continue reading

292 episodes

Artwork
iconShare
 
Manage episode 494730429 series 2489409
Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mark Goldbridge, owner and frontman of The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football content brands on YouTube, and the truth behind the viral clips they spawn.

Manchester United-focused The United Stand (19 million views in June) and That's Football (9.85 million views) were the top two YouTube football channels globally for long-form views in June.

In conversation with Leaders’ Content Director David Cushnan, Goldbridge discusses how he turned a hobby into a business; his thoughts on mainstream football coverage and how it needs to change; the business model and how The United Stand and That’s Football are increasingly working with brand partners; and, naturally, his thoughts on the soap opera that is Manchester United, Sir Jim Ratcliffe, the Glazers and what he’d do first if he was club CEO Omar Berrada.

  continue reading

292 episodes

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