What happens when CPAs step beyond compliance and bring their skills into the worlds of creators, entertainers, and gamers?

In this episode of Leaders of the Ledger, host Rob Brown talks with Kendale King, CPA and founder of CPACon, about how he’s redefining what it means to be an accountant. Kendale shares his journey from Deloitte auditor to business manager for content creators, his perspective on the accounting talent crisis, and why compliance-only careers are no longer sustainable.

From gamifying recruitment and retention to building advisory-first firms, Kendale outlines a bold vision for the profession—one where CPAs align their work with passion, embrace entrepreneurial opportunities, and thrive in the age of AI.

What you’ll learn in this episode:

• Why the accounting profession faces a talent crisis—and what needs to change.
• How gamification can transform recruiting and retention.
• The rise of business management services for creators, entertainers, and gamers.
• Predictions for solo entrepreneurial firms and AI’s role in the profession.
• Tips for CPAs who want to become influential and break out of traditional paths.

Whether you’re an accountant, an aspiring CPA, or simply curious about the future of accounting and entertainment, this conversation is full of insights you won’t want to miss.

Leaders of the Ledger is an ongoing podcast series spotlighting the innovators, firm leaders, and rising stars shaping the future of accounting with practical insights and proven strategies.

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Leaders of the Ledger is produced and owned by CPA Practice Advisor. You can learn more about the podcast, episode recaps, and more at https://www.cpapracticeadvisor.com/podcasts/.