Kevin Jordan isn’t just selling performance—he’s building a movement. As the founder of Maxxx Performance, he’s turned science-backed supplements into a trusted brand for athletes, fitness warriors, and everyday folks who want more from their health. But behind the muscle is a masterclass in branding, marketing, and storytelling.In this episode, we talk about what it takes to launch a wellness brand from the ground up, how to earn trust in a saturated market, and why Black founders in health and wellness are reshaping the industry. Whether you’re pushing weight or pushing product, this is a conversation about performance and purpose.🎧 Tap in and take notes.#CTRLtheNarrative #LeadersAndLearners #KevinJordan #MaxxxPerformance #BlackOwned #EssenceFest2025 #BrandingInMotion #HealthIsWealth #Athletes #MentalToughness #MindBodySubscribe to the CTRL the Narrative Newsletter: https://tonyamckenziepr.substack.com🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/51644511...