In this episode, Jake explores the critical STRATA layer called Reframe and how shifting perspective on pricing, objections, and value can transform your sales conversations.
You’ll learn:

• Why it’s never about price alone, but about the perceived value and the cost of inaction.
• How to separate the concepts of worth, price, and value and charge accordingly.
• Techniques to reframe client objections like pricing by highlighting losses or gains differently.
• Why winning every deal isn’t realistic, and how accepting that mindset frees you to move forward confidently.
• Real-world examples of reframes that help prospects see your offer from a new, more favorable angle.
• How reframing can also reshape your own thinking about pricing and confidence.
• Ways to frame pricing comparisons that emphasize quality over cost alone.
• The importance of listening carefully before offering your reframe.
• How reframing sets up effective anchors and transfers for deeper buy-in.
• Why reframing applies just as well in personal conversations as business.

If you want to unlock more confident sales calls and create offers buyers can’t ignore, this episode is a must.
This episode is brought to you by Orchestraight,
You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.
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