In this lively episode, Jake and Jon riff on the power of guarantees, scarcity, and pricing psychology and how these tactics grab attention and influence buying decisions... when done ethically.
You’ll learn:

• How bold offers like a million dollar guarantee can serve as a powerful hook to pique prospect interest.
• Why simple visual trust signals, like comfort guarantees, can increase sales without needing explanation.
• The psychological effect of price anchoring and how it guides buyers to a “just right” option.
• Why consumers regularly fail to redeem rebates and coupons... and how timing impacts decision making.
• The fine line between ethical urgency and manipulative scarcity tactics.
• Techniques like free trials, no contract models, and money back guarantees that balance scarcity with trust.
• How trending sales strategies borrow the “limited time” approach from brands like Amazon Prime and McDonald’s.
• Why pricing tiers should start with your highest offer and work down, reinforcing value differences.
• Real stories showing when discounting backfires and how confidence influences pricing strategy.
• Fun insights from the banter and playful offers between Jake and Jon.

If you want to leverage smart scarcity and price confidence to grow your business with integrity, this episode is for you.
P.S. We're NOT kidding!! If you want to pay us $1,000,000, we WILL cover a topic of your choice. It's our million dollar guarantee. And no, the offer doesn't expire.
This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.
Orchestraight, The straightest path to success.
This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.
Orchestraight. The straightest path to success.