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#550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam

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Manage episode 471187328 series 80577
Content provided by Lawyerist Media, LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lawyerist Media, LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Zack talks with the hosts of the Lunch Hour Legal Marketing Podcast, Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend.

Additionally, Zack and Jennifer discuss the Lawyerist’s annual Best Law Firm Website contest, where they dig into what makes a website “work.”

Links from the episode: 

Subscribe to Lunch Hour Legal Marketing

https://www.youtube.com/@LHLM

https://www.gorillaz.com/

Chapters

00:00 Introduction to AI in Marketing

03:04 Best Practices for Law Firm Websites

06:11 The Importance of Emotional Connection

08:53 Innovative Website Experiences

12:08 Navigating AI's Impact on Marketing

15:02 Consumer Behavior and Marketing Strategies

20:42 The Impact of AI on Business Visibility

24:24 Leveraging AI for Client Insights

28:19 Data Analysis and AI: Transforming Marketing Strategies

32:44 Democratizing Data Access with AI

36:56 The Importance of Accurate Data Tracking

41:03 Practical Marketing Takeaways in the AI Era

46:12 lawyerist-podcast-outro.mp4

  continue reading

561 episodes

Artwork
iconShare
 
Manage episode 471187328 series 80577
Content provided by Lawyerist Media, LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lawyerist Media, LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Zack talks with the hosts of the Lunch Hour Legal Marketing Podcast, Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend.

Additionally, Zack and Jennifer discuss the Lawyerist’s annual Best Law Firm Website contest, where they dig into what makes a website “work.”

Links from the episode: 

Subscribe to Lunch Hour Legal Marketing

https://www.youtube.com/@LHLM

https://www.gorillaz.com/

Chapters

00:00 Introduction to AI in Marketing

03:04 Best Practices for Law Firm Websites

06:11 The Importance of Emotional Connection

08:53 Innovative Website Experiences

12:08 Navigating AI's Impact on Marketing

15:02 Consumer Behavior and Marketing Strategies

20:42 The Impact of AI on Business Visibility

24:24 Leveraging AI for Client Insights

28:19 Data Analysis and AI: Transforming Marketing Strategies

32:44 Democratizing Data Access with AI

36:56 The Importance of Accurate Data Tracking

41:03 Practical Marketing Takeaways in the AI Era

46:12 lawyerist-podcast-outro.mp4

  continue reading

561 episodes

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