Welcome to the first episode of the Delta Huddle Podcast by Centercode!

At Centercode, we believe in technology's ability to make everyone's life better, and over the last two decades, we’ve used the power of user testing to improve products, find solutions, and discover user delights. Now, we’re ready to bring those best practices and industry insights directly to you in The Delta Huddle Podcast

In the Delta Huddle Podcast, we aim to bring industry experts and visionaries together to share their insights about building products and bringing them to market. We’ll dive deep into the world of delta testing, learn about the struggles and successes of testing programs, and ultimately push the boundaries of what’s possible in user testing.

In this episode, our VP of Marketing Chris Rader sat down with Luke Freiler, CEO of Centercode, and David Perry, CEO of Carro. David is a member of the Centercode Board of Directors, with a successful history in tech and gaming. His new business, Carro, is an e-commerce partnership network used by over 30 thousand Shopify brands. Before Carro, David’s previous company Gaikai was acquired by Sony Playstation to establish leadership in the future of streaming video games from the cloud. That service is known as Playstation Now.

Both David and Luke brought some incredible insights and wisdom to the table. Together, they tackled topics such as the direct benefits of user testing, brand evangelism, tech optimism, doing more with less, and maintaining user delight.

Timestamps:

(0:00) - Intro

(1:50) - How did David and Luke Meet?

(5:55) - Video Games, Luck, and Generational Changes in Tech

(8:18) - The Importance of User Testing and its Future

(12:40) - Diverse Audiences, Launching with Confidence, and Tech Leadership

(18:49) - Codifying Delta Testing Using 20 Years of Experience

(23:08) - Using Centralized Tools vs. Building Everything From Scratch

(24:35) - Doing More with Less, Hiring Talent, and Maximizing Effort

(31:33) - Brand Evangelists, Content Marketing, and Maintaining Engagement in a Post-Covid World

(38:19) - How Do Expectations Change in an Economic Downturn?

(43:04) - Increasing User Delight By Decreasing User Friction

(53:43) - Tech Optimism, Persisting Challenges, and Closing Thoughts