Welcome to the Latin Wealth Podcast — where we spotlight Latino entrepreneurs, creators, and visionaries who are redefining success. In this episode, we sit down with Joanne Morales, a UK-based Latina entrepreneur, mother of two, business coach, and AI innovator.

Joanne shares her incredible journey from migrating from Colombia to the UK at 8 years old, to launching multiple businesses, including a photo booth company, a fashion brand, and now mentoring others on how to start online businesses using AI tools.

We dive into the challenges of being a Latina in the UK, navigating identity, building businesses from scratch, and how to overcome failure after losing it all. Joanne is also on a mission to help people leave their 9-5 jobs and launch automated, scalable online businesses with AI — and she’s sharing the tools, mindset, and strategy behind her success.

What We Cover:

- Why Latinas in the UK are carving new paths in entrepreneurship

- Joanne’s early photo booth hustle and what went wrong

- Her experience launching a fashion brand and being ghosted by investors

- Using AI to launch service and product-based businesses

- Targeting niche audiences and building customer avatars

- How motherhood reshaped her view on business, rest, and purpose

If you're looking to transition out of your 9-5, embrace your creativity, or explore how AI can power your next business idea — this is the conversation for you.