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Why Start-ups Fail to Engage Corporates | Steve Cook
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In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their odds. Don't miss this deep dive into how advanced science and engineering startups can improve their odds of commercial success.
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Podcast Production: Beauxhaus
Chapters
1. 00:00 Introduction: Corporate Risk Management vs. Startup Uncertainty (00:00:00)
2. Guest Introduction: Stephen Cook's Journey with BP (00:01:20)
3. Navigating Corporate Structures as a Startup (00:03:27)
4. Understanding Understanding Corporate Strategy and Innovation Groups (00:04:55)
5. Challenges and Strategies for Startups in Corporate Partnerships (00:09:14)
6. The Importance of Clear Communication and Expectations (00:13:44)
7. The Reality of Corporate-Startup Collaborations (00:17:48)
8. The Role of Corporate Venture Capital and Sponsorship (00:25:21)
9. Lessons from BP Launchpad (00:36:42)
10. Conclusion: Insights and Reflections (00:46:11)
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