In this captivating episode of Lab to Market Leadership, Chris Reichhelm speaks with Mark Bjornsgaard, the visionary founder and CEO of System Two Group. With a track record of eight successful exits - notably the £200 million sale of Deep Green Technologies to Octopus Energy - Mark brings a powerful, often counterintuitive, perspective on building businesses, especially in the Deep Tech sector.

Mark challenges the conventional wisdom of ‘build-measure-learn,’ arguing passionately for a hypothesis-first approach. He explores why the most valuable skill for an entrepreneur is the ability to ruthlessly ‘kill’ ideas that lack market validation, even if they're technologically brilliant. The conversation explores the psychological barriers to effective innovation, the crucial difference between a solution and a testable assumption, and how genuine behavioural insights drive adoption.

Discover how System Two Group has consistently applied these disciplined methods to achieve remarkable success across diverse industries. This episode is essential listening for Deep Tech founders, corporate innovators, and anyone seeking a more effective, less wasteful path from lab to market.

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Podcast Production: Beauxhaus