STOs, The Future of advertising and solving Blockchains' shortcomings Ft. HYGH

L-ME SPEAKS

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6+ y ago 39:17

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With the return of #Cryptochat the hosts of the talk show Mr. Elmi better known as (L-ME) and Mr. Yaser review 'HYGH' and their efforts in democratising digital advertising by availing opportunities for anyone who owns display screen (ranging from enormous displays in cities like New York's Time Square or the screen all around the Shibuya crossing in tokyo or even as L-Me describes in the episode an episode of The Simpsons where Bart walks by an electronics shop and the screens on the store's display are all playing the same programme i.e. they are centrally controlled one could assume. In this case however, the programming is based on the algorithms they have developed that can ensure the advertiser can gain the most out of their campaign as specified prior to launching the campaign. Furthermore, as an advertiser or brand owner they'll accommodate you whether you are working in conjunction with a huge production house or if it's you're very first time designing an ad campaign (they make it very easy via their campaign builder). That's the power of innovating for the current times by a star studded team of intellectual powerhouses - you develop novel, brilliant technologies that completely changes how we interact with our daily lives. During the podcast they clarify a few terminologies, phrases, etc to help demystify this hot new "buzzword" (accronym to be more accurate) in the crypto community and how this platform differs from anything we are yet to see.

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