))
“Up in Smoke” and Other Ways B2B Got Interesting
Manage episode 513456243 series 3237497
KP Unpacked, the #1 number podcast in AEC breaks down how early-stage teams actually win attention and revenue in 2025.
KP and Nick go deep on founder-led distribution, “signature marketing” vs checklist B2B tactics, and why authenticity beats AI-generated slop. You’ll hear concrete examples from guerrilla stunts at conferences, product-led marketing, event strategy (sponsor vs booth), and running tight experiments you can pivot from fast.
We also cover brand risk, mission-first messaging, and hyper-legibility: publishing the “exhaust” of your work at a useful cadence. If you build, sell, or invest in AEC or construction tech, this is your field guide to differentiation in the AI era.
From Shadow’s portfolio lessons to classics like “1,000 True Fans,” this episode gives you practical moves you can ship this week.
The #1 podcast in AEC. KP and Nick. No fluff. Real tactics you can use.
Key topics for search
- AEC marketing, construction technology marketing, B2B growth
- Founder-led go-to-market, distribution, demand gen, ABM
- “AI slop” vs human creativity, signature marketing, guerrilla marketing
- Product-led marketing, brand risk, mission-driven storytelling
- Event strategy: sponsorship vs booths, trade show timelines
- Experiments, attribution limits, small-batch campaigns, “1,000 True Fans”
Turn your 2026 plan into real Q1 momentum.
Join KP Reddy and a small room of AEC leaders on January 13 in the SF Bay Area for the first KPR Quarterly, where strategy meets execution in the first 90 days.
👉 Learn more: https://kpreddy.co/kpr-quarterlies?utm_source=buzzsprout&utm_medium=organic-social&utm_campaign=lead-gen-boost
Chapters
1. Cold Open: What Great Marketing Looks Like (00:00:00)
2. Guerrilla Ideas That Actually Convert (00:02:38)
3. Attention vs. Conversion: The Cluey Debate (00:05:14)
4. Why AI Slop Fails and Taste Matters (00:08:29)
5. Differentiation Over Volume in B2B (00:11:19)
6. Hyper-Legibility: Ship Your Daily Thoughts (00:14:19)
7. Writing Rhythm, Scale, and Efficiency (00:17:39)
8. From Coaching to VC: Distribution Lens (00:21:34)
9. Founder-Led Marketing to First $1M (00:26:39)
10. Founder Marketing Fit: Play to Strengths (00:29:44)
11. Events, Sponsorships, and Long Games (00:33:44)
12. Checklist Marketing vs. Signature Moves (00:37:14)
13. Stripe Press and Product as Marketing (00:40:34)
14. Swag is Boring; Make Art Instead (00:44:44)
15. Brand Risk, Truth, and Boundaries (00:47:34)
16. Mission Over Cadences: Why It Resonates (00:53:04)
98 episodes
Share
