“Up In Smoke” And Other Ways B2B Got Interesting KP Unpacked podcast

“Up in Smoke” and Other Ways B2B Got Interesting

18d ago 55:46

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KP Unpacked, the #1 number podcast in AEC breaks down how early-stage teams actually win attention and revenue in 2025.

KP and Nick go deep on founder-led distribution, “signature marketing” vs checklist B2B tactics, and why authenticity beats AI-generated slop. You’ll hear concrete examples from guerrilla stunts at conferences, product-led marketing, event strategy (sponsor vs booth), and running tight experiments you can pivot from fast.

We also cover brand risk, mission-first messaging, and hyper-legibility: publishing the “exhaust” of your work at a useful cadence. If you build, sell, or invest in AEC or construction tech, this is your field guide to differentiation in the AI era.

From Shadow’s portfolio lessons to classics like “1,000 True Fans,” this episode gives you practical moves you can ship this week.

The #1 podcast in AEC. KP and Nick. No fluff. Real tactics you can use.

Key topics for search

AEC marketing, construction technology marketing, B2B growth
Founder-led go-to-market, distribution, demand gen, ABM
“AI slop” vs human creativity, signature marketing, guerrilla marketing
Product-led marketing, brand risk, mission-driven storytelling
Event strategy: sponsorship vs booths, trade show timelines
Experiments, attribution limits, small-batch campaigns, “1,000 True Fans”

Sounds like you? Join the waitlist at https://kpreddy.co/

Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers

Hope to see you there!

Chapters

1. Cold Open: What Great Marketing Looks Like (00:00:00)

2. Guerrilla Ideas That Actually Convert (00:02:04)

3. Attention vs. Conversion: The Cluey Debate (00:04:40)

4. Why AI Slop Fails and Taste Matters (00:07:55)

5. Differentiation Over Volume in B2B (00:10:45)

6. Hyper-Legibility: Ship Your Daily Thoughts (00:13:45)

7. Writing Rhythm, Scale, and Efficiency (00:17:05)

8. From Coaching to VC: Distribution Lens (00:21:00)

9. Founder-Led Marketing to First $1M (00:26:05)

10. Founder Marketing Fit: Play to Strengths (00:29:10)

11. Events, Sponsorships, and Long Games (00:33:10)

12. Checklist Marketing vs. Signature Moves (00:36:40)

13. Stripe Press and Product as Marketing (00:40:00)

14. Swag is Boring; Make Art Instead (00:44:10)

15. Brand Risk, Truth, and Boundaries (00:47:00)

16. Mission Over Cadences: Why It Resonates (00:52:30)

95 episodes