This Industry Worships Timesheets... KP Unpacked podcast

4M ago 52:20

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This episode of KP Unpacked pulls no punches. KP and Jeff dive into why real innovation in AEC doesn’t come from AI, tech stacks, or strategy decks, it comes from frustration. From timesheet tyranny to capital allocation myths, this is a wake-up call for founders, executives, and anyone stuck in the loop of “this is how we’ve always done it.”

They unpack why most firms are afraid to change their business model, how brand is often confused with logos and websites, and why go-to-market matters more than invention. Plus, KP shares what really happened in the latest Catalyst AMA and what inspired the launch of the Vibe-a-Thon — a no-code innovation sprint built for operators, not just engineers.

🔗 Resources & Mentions:

KP’s Post that inspired the episode: “Creating an intangible enterprise is not easy, but well-documented…”
📘 Creating an Intangible Enterprise by KP Reddy
Catalyst Community — apply to join: https://kpreddy.co
Vibe-a-Thon at the Innovation Center (July 28) — no code needed, real AEC problems, $5K prize

Chapters

1. Introducing Innovation Conversations (00:00:00)

2. Frustration as Innovation's Catalyst (00:02:30)

3. The Dangerous Mindset of Tradition (00:10:08)

4. Returning to First Principles (00:16:13)

5. Rethinking Capital Allocation (00:26:17)

6. Brand Value in Innovation (00:34:10)

7. Announcing the Vibe-a-thon Event (00:45:12)

8. Closing Thoughts and Invitations (00:50:03)

97 episodes