Jeff is joined by architect and digital innovator Zig Rubel, FAIA, to unpack one of KP’s latest thought-provoking LinkedIn posts: "I'm not an architect, but why did they lose the master builder position and why have they never taken it back?"

With KP out of the hot seat, Jeff and Zig dive deep into the historical and evolving role of architects, questioning whether the concept of "master builder" was ever truly theirs to lose—or whether the profession has a greater opportunity ahead. They explore how architects can redefine their influence in the built environment, leveraging technology, AI, and data-driven insights to regain relevance in a rapidly changing industry.

Key takeaways include:

• Why the traditional "master builder" narrative might be outdated.
• How AI and emerging technology could reshape the architect’s role.
• Whether architects should embrace a new identity as the data-driven stewards of the built environment.
• The balance between risk, liability, and innovation in today’s architectural practice.

Ignite what's next

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