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Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

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Manage episode 507082922 series 1776
Content provided by Knowledge at Wharton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

4293 episodes

Artwork
iconShare
 
Manage episode 507082922 series 1776
Content provided by Knowledge at Wharton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

4293 episodes

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