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Wharton Marketing Matters: Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

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Manage episode 520344995 series 1776
Content provided by Knowledge at Wharton and The Wharton School. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton and The Wharton School or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

4302 episodes

Artwork
iconShare
 
Manage episode 520344995 series 1776
Content provided by Knowledge at Wharton and The Wharton School. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton and The Wharton School or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

4302 episodes

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