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Wharton Marketing Matters: Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change
Manage episode 520344995 series 1776
Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.
Hosted on Acast. See acast.com/privacy for more information.
4302 episodes
Manage episode 520344995 series 1776
Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.
Hosted on Acast. See acast.com/privacy for more information.
4302 episodes
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