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Wharton Marketing Matters Highlight: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations

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Manage episode 501511500 series 1776
Content provided by Knowledge at Wharton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product innovation.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

4289 episodes

Artwork
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Manage episode 501511500 series 1776
Content provided by Knowledge at Wharton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product innovation.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

4289 episodes

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