The Olympic and Paralympic Games are evolving, and so are the strategies behind them.
Katie Bynum Aznavorian, Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee shares how the USOPC is evolving from a four-year event cycle to a year-round engagement model, fueled by digital personalization, athlete storytelling, and initiatives like Making Team USA.
She breaks down the intentional strategies behind the success of the Paris Games, the unique challenges of Milan Cortina's distributed setup, and how LA28 presents a once-in-a-generation opportunity to unite all 50 states in a nationwide celebration of sport.
Beyond the logistics, Katie offers a behind-the-scenes look at the geopolitical nuances of global sport, the growing influence of women in leadership, and how investment trends in collegiate and professional sports will shape the pipeline for Olympic and Paralympic athletes in the next decade.
In this episode, you’ll hear:

• Why LA28 is being positioned as “America’s Games” with a focus on community engagement across all 50 states
• How the USOPC’s female-led executive team is driving innovation and why representation at all levels matters more than ever
• Why changes in the college sports landscape and private investment could have massive implications for Team USA’s athlete pipeline
• How the “Follow the Team” platform tracks athlete qualifications and curates personalized fan journeys

Resources and Links:

Connect with Katie Bynum Aznavorian on LinkedIn.

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