Problem Solved: Most business owners unknowingly leave thousands on the table due to hidden costs and poor collaboration.

In this powerhouse episode of Knack 4 Business, we welcome Anthony Markey from I Know A Guy (IKAG)—a Business Profit Advocate who’s mastered the art of saving businesses money and turning that savings into growth. Anthony shows how collaboration is not just a buzzword but a practical strategy that fuels sustainable profit.

Hosts Bernie Franzgrote and Wayne Pratt dive deep with Anthony into the law of reciprocity, the dangers of doing business solo, and how genuine connections create ripple effects of opportunity. If you've ever wondered how to build profitable partnerships, maximize savings, and avoid being burned in networking, this is your episode.

Whether you're tired of empty networking promises or overwhelmed by operational costs, this episode breaks it down with stories, humor, and plain-speak strategies.

Key Topics Covered:

• The real definition of hidden profits and how to uncover them
• How to use smart benefits and payroll systems to increase employee retention
• Why saying “I know a guy” might be your best sales strategy
• The mindset shift from selling to serving in strategic partnerships
• Vetting collaborators and knowing when to walk away
• Avoiding the “pitch slap” in networking
• Practical ways to reinvest business savings (marketing, tech, training)
• Affiliate partnerships: where they work—and where they don’t
• Future trends in organic networking
• Why specific asks in networking make you unforgettable
• Using e-cards, tech stacks, and Riverside.fm for smarter business

🔗 Guest Resources

• 🌐 Website: IKAG
• 🔗 Linktree: I Know A Guy
• 💼 Anthony Markey on LinkedIn
• 🎙️ Podcast: I Know A Guy (IKAG)

👇 Watch the full episode on YouTube:

📺 K4B Episode on YouTube

🔊 Listen + Connect:

📩 Questions or comments? Reach us at [email protected]
🌐 Visit: https://knack4business.com
🎧 Catch more episodes: Knack 4 Business on Simplecast

🙌 Special Thanks To:

• 🎧 Carl Richards from Podcast Solutions Made Simple – Your go-to for stress-free podcast production.
• 🏡 Fred Crouch from The Property Wizard – Real estate insight + podcast brilliance.
• 🐝 Jovan Strika from @Hive – A collaborative workspace that powers creative entrepreneurs.
• 🤝 Melanie Webber – A key force behind the scenes at K4B.
• 💪 Wayne Pratt from Motive8U Inc – Co-host and business coach.

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1. 🎙️ Descript – Edit audio & video like a doc. Perfect for podcasters, marketers, and SMBs saving time on content.
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3. 🌍 East Trade Winds – Free virtual networking with serious B2B opportunities.

📬 Want to Connect?

Have a story to share or insights to add? Reach out at [email protected]
Or explore more at knack4business.com

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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