In this episode, Jason Geiman gets into essential KPIs (Key Performance Indicators) for growing a pressure washing and Christmas light installation business. He emphasizes the importance of reviewing this year's numbers to plan for success in 2025. Key topics discussed include profitability, efficiency, customer satisfaction, marketing effectiveness, and employee performance. Jason shares his insights on setting goals, maximizing profit, handling competition, and maintaining a consistent business strategy.
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00:00 Introduction and Overview
00:33 Key Performance Indicators (KPIs) for Business Growth
01:57 Importance of Tracking Numbers
04:21 Real-Life Success Stories
11:23 Understanding Profit and Costs
25:13 Customer Satisfaction and Referrals
30:49 Creative Strategies to Boost Sales
33:05 Consistency is Key to Business Growth
36:48 The Importance of Customer Service
41:53 High-End vs. Cheap Services
45:24 Planning for the Future
53:54 Tax Tips and Charitable Giving
57:54 Final Tips and Closing Remarks