Could a $700 mixing bowl transform how you market your business?

Ethan and Justin break down the psychology behind status symbols, from a walnut mixing bowl that’s more art than utility to luxury apps and historical oddities like $5,000 pineapples. They reveal how smart business owners can apply these lessons to create products and services that customers perceive as must-haves—not just for function but for status. Whether you’re running a small business or dreaming of launching one, this episode is packed with actionable insights to boost your brand’s appeal and profitability.

• How to create products that customers see as status symbols.
• How to use scarcity and exclusivity to drive demand.
• How to align your offerings with your customers’ self-image.
• How to leverage Maslow’s hierarchy to position your business for success.

• Why do customers pay for status instead of functionality?
• How can small businesses create perceived value like big brands do?
• What role does scarcity play in pricing and demand?
• How can entrepreneurs reposition ordinary products to feel extraordinary?
• What are the key psychological drivers behind customer purchases?

If you’re ready to transform your business by tapping into the psychology of status and value, this episode is a must-listen. Tune in now, subscribe for weekly insights, and leave us a review to join the conversation!