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How to Launch the Biggest 30-day Crowdfunding Campaign in History
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It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success.
To be clear, this was not on Kickstarter. There was no huge Kickstarter community to draw from. Starting from a small list, Glowforge needed to build up their audience size to good condition before the official launch.
They used KickoffLabs to generate more than 10,000 emails to seed their initial list and kickoff the crowdfunding campaign.
Here’s how they did it…
Lots of images from the interview can be found here: https://kickofflabs.com/blog/biggest-30-day-crowdfunding-campaign-in-history/
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