The Modern Approach To Sales Prospecting: Authenticity Over AI With Lauren Bailey K2 Sales podcast

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The Modern Approach to Sales Prospecting: Authenticity Over AI with Lauren Bailey

8M ago 39:15

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In this episode, Karen Kelly welcomes Founder of Factor 8 and #GirlsClub Lauren Bailey (LB) to discuss cutting-edge strategies for sales prospecting as we head into 2025. They delve into the pitfalls of AI-generated communications, emphasizing the importance of authenticity and human connection in sales emails, LinkedIn interactions, and video messages. Lauren highlights the negative impact of desperation in sales tactics, commonly referred to as 'quota breath,' and stresses the need for engaging prospects before pitching. The discussion also touches on the changing landscape of sales qualifications, the significance of celebrating small wins, and the essential support systems needed for women aspiring to sales leadership roles. Lauren introduces her initiative, 'Girls Club,' aimed at preparing and promoting women in sales leadership. Tune in for actionable insights and real-world tactics to enhance your prospecting efforts.

00:00 Welcome and Introduction

00:44 The Desperation of Early-Year Prospecting

02:27 Crafting Effective Prospecting Emails

05:05 The Role of Sales in the Modern Market

07:20 The Importance of Sales Training

09:37 Adapting to Changes in Sales Fundamentals

12:20 Embracing Authenticity in Sales

17:12 Building Authentic Rapport

18:33 The Importance of Being Relatable in Sales

19:06 Embracing Vulnerability and Imperfections

19:53 The Reality of Sales Failures

Connect with Lauren:

LinkedIn: https://www.linkedin.com/in/insidesalesadvisor/

Factor 8: https://factor8.com/

#GirlsClub:https://wearegirlsclub.com/

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Chapters

1. Welcome and Introduction (00:00:00)

2. The Desperation of Early-Year Prospecting (00:00:44)

3. Crafting Effective Prospecting Emails (00:02:27)

4. The Role of Sales in the Modern Market (00:05:05)

5. The Importance of Sales Training (00:07:20)

6. Adapting to Changes in Sales Fundamentals (00:09:37)

7. Embracing Authenticity in Sales (00:12:20)

8. Building Authentic Rapport (00:17:12)

9. The Importance of Being Relatable in Sales (00:18:33)

10. Embracing Vulnerability and Imperfections (00:19:06)

11. The Reality of Sales Failures (00:19:53)

181 episodes

#Business #Karen Kelly #MBA #Entrepreneur