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Joe Dalton is many things—author, speaker, consultant, podcaster—but at his core, he’s obsessed with helping people and businesses unlock their essence and sell it with clarity.

In this episode of Just Some BS, Brandon sits down with Joe for a wildly valuable conversation about sales psychology, authentic branding, leadership growth, and how to actually connect in a world flooded with digital noise.

🎯 We cover:

• Why most people misunderstand sales (and how to fix that)
• How Joe breaks down objections using language psychology
• The hidden mindset traps that keep leaders stuck
• What “toxic resilience” really looks like—and how to avoid it
• How personal branding is about packaging your essence
• Why most LinkedIn pitches fall flat (and what to do instead)
• The future of business with AI workforce coordinators
• Joe’s hot take on masculinity, mentorship, and leadership failure
• Why self-belief is the most underdeveloped skill in business

Whether you're in sales, leadership, entrepreneurship, or just figuring out how to lead with confidence—this one hits from every angle.

🌍 Joe’s Site: joedalton.ie
📕 Sales Craft by Joe Dalton
🎙️ Joe’s Podcast: Getting It Wrong To Get It Right

Instagram: https://www.instagram.com/joedalton111/
LinkedIn: https://www.linkedin.com/in/mr-joe-dalton/

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