What if the biggest threat to your energy project isn't equipment failure or budget overruns, but ignoring customer feedback or realities? In this episode of Just Power, host Carolyn Parrs reveals why "meaningful engagement" isn't just feel-good corporate speak—it's the difference between projects that thrive and investments that become stranded assets. You'll hear from community advocates, an energy tribal director, and a utility leader who've learned that the underground water source, the neighbor's concerns, or the community's existing plans can make or break a multi-million dollar development. As one expert puts it: "Nothing saves me money like avoiding problems."

Discover the simple but powerful shift from doing energy projects to communities versus doing them with communities. Through real stories, you'll learn why the smartest energy developers are building relationships long before they need permits, how communities become your best source of critical project intelligence, and why centering equity isn't just morally right—it's financially smart. Whether you're a developer, policymaker, or community leader, this episode will change how you think about energy equity and why the future of clean energy depends on getting this right.

Featured Guest Experts

Tamara Toles O’Laughlin, CEO Climate Critical; Website: https://www.climatecritical.earth/

Cathy Newby, Director of Tribal Government, PNM; Website: https://www.pnm.com/

Shilo Costello, Manager of Sustainable Communities and DEIB, SMUD; Website: https://www.smud.org/Corporate/Landing/Sustainable-Communities

Pamela Fann: Founder and CEO, Integrated Solutions; Website: https://www.integratedsolutionsllc.net/

About Just Power Podcast
The Just Power Podcast was created by Carolyn Parrs in partnership with New Mexico State University. It features energy experts, policymakers, tribal voices, and community champions who are working to make clean energy accessible to everyone—no matter where you live or what your income is.

About Carolyn Parrs
Carolyn Parrs is the CEO of Mind Over Markets, a branding and messaging firm that helps sustainable businesses and energy organizations communicate with clarity and power. Learn more at:
Website: https://mindovermarkets.com/
Facebook: https://www.facebook.com/mindovermarkets
LinkedIn: https://www.linkedin.com/in/carolynparrs/
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