For the Season 1 Finale of Just Power, host Carolyn Parrs invites Pamela Fann, Founder and CEO of Integrative Solutions, back on the show to explore how empathy—a quality often overlooked or lost in technical fields—may be the missing ingredient in creating profitable and equitable energy systems. Carolyn and Pam make a compelling case that empathetic design isn't just morally right—it creates more effective, profitable, and widely-adopted energy solutions.

Through rich examples and practical insights, they challenge the industry's conventional approaches by asking: What if we designed energy systems by first understanding the lived experiences of those who will use them? What if we prioritized the needs of the most vulnerable rather than the most vocal? Pamela shares powerful strategies for cultivating organizational empathy, overcoming systemic barriers to human-centered design, and leveraging cultural competence to bridge divides between utilities and underserved communities.

This thought-provoking finale synthesizes the core message of the entire season: That just power systems must be designed with, not just for, the communities they serve. For energy professionals, policymakers, and concerned citizens alike, this episode offers both inspiration and practical pathways toward more empathetic and effective energy systems that benefit everyone involved in the transition to clean energy.

Key Ideas

• Discover how reverse engineering from community needs—rather than just from technical capabilities—creates energy programs that actually work for real people.
• Understand the systemic barriers that prevent empathetic design and concrete strategies to overcome them
• Learn practical methods for training professionals in empathetic thinking that enhance decision-making and program outcomes.
• Explore how understanding personal stories and lived experiences transforms abstract policy into meaningful action.

Chapters
00:00 Empathy in Energy Systems Design
10:12 Barriers to Empathy in Energy Planning
20:00 Reverse Engineering Empathy
23:26 The Cost of Empathy in Climate Action
29:46 Tools for Cultivating Empathy

Links

Pamela Fann: [email protected]

www.integratedsolutionsllc.net

Meet Carolyn Parrs

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Just Power is produced and hosted by Carolyn Parrs, sustainability and environmental communication and marketing consultant, coach, and advocate for a just transition to clean energy that leaves no one behind. The podcast is brought to you by New Mexico State University and Mind Over Markets.

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